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Prim ImproperPrim Improper next level nail art handmade in Aotearoa

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BREAST CANCER AWARENESS MONTH

PINK RIBBON COLLECTION

Elevate your manicure game at home, in your local nail salon, or with your favourite press-on artist. Explore our custom nail art range for a look that's uniquely you.

1,000+ 5-STAR REVIEWS

HUNDREDS OF HAPPY CUSTOMERS

"So easy to apply! Transfers have lasted over 10 days now! I am super tough on my nails so I am impressed with their longevity 10/10!"

Pia from Polished with Pia

"Such a stunning addition to any nail design! These foils are so easy to use, transfer easily and are pretty much foolproof."

Amber from SkinCure Nails

Absolutely brilliant product!! Really easy to use, brilliant selections and I love how quick and seamless they are to apply ❤️ Great designs for busy nail techs that don’t have heaps of time to hand paint tiny details.

Amy from Pretty Digits

"I love how I am always able to get what I envision and the communication is so clear and easy."

Bella from Nails by Bz

"Bless you for the most high quality products out there! I always keep these on hand, they're such a favourite for my clients."

Millie from Gemini Claws NZ

HANDMADE IN AOTEAROA

All of our products are made to order right here in Auckland, New Zealand.

completely customisable

Customise the size and colour of any of our designs - or create your own from scratch!

diy & salon options

Check out our range of Nail Transfer Tattoos and Professional Nail Foils to find your perfect products.

worldwide shipping

Speedy international delivery and FREE shipping with orders $80+ in NZ or $170+ worldwide.

Black and silver Maori nails with Swarovski crystals with green bush in the background

MĀORI NAIL FOILS

TE PŌ - BLACK