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Prim ImproperPrim Improper

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TRANSFORM EVERY SET INTO YOUR SIGNATURE OF SELF-EXPRESSION

ART FOR YOUR NAILS. STORIES FOR YOUR SOUL.

SEEN & CELEBRATED BY

SEPTEMBER SET INSPO

BOOK NOW WITH THE GEL-X LOUNGE LEVIN

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MĀORI NAIL TRANSFER TATTOOS - WHANAUNGATANGA
MĀORI NAIL TRANSFER TATTOOS - WHANAUNGATANGA
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THE HANDS & HEART BEHIND THE ART

caiti the creator

Kia ora, I’m Caiti, founder and creator of Prim Improper.

To me, nail art has always been about so much more than what looks good. It’s about what feels good. What aligns with your truth, your essence, your most authentic self-expression.

Prim Improper became my opportunity to create the kind of nail art I could never find – art infused with energy, identity, creativity and whakapapa. Every single one of our designs is created with intention, to awaken and amplify the most powerful expression of who you are. These tiny little pieces of art are your invitation…

To be seen. Not simplified. 

Mauri ora xx 

HANDMADE IN AOTEAROA

All of our products are made to order right here in Auckland, New Zealand.

completely customisable

Customise the size and colour of any of our designs - or create your own from scratch!

diy & salon options

Check out our range of Nail Transfer Tattoos and Professional Nail Foils to find your perfect products.

worldwide shipping

Speedy international delivery and FREE shipping with orders $79+ in NZ or $169+ worldwide.