SHIPPING RESUMING IN...

Prim ImproperPrim Improper next level nail art handmade in Aotearoa

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SHIPPING RESUMING 24TH NOVEMBER 2025

We're whipping away to spend some time with whānau from 31st October - 24th November. Orders placed while we're gone will be shipped once we return. Mauri ora!
Icon 1 Made in NZ
Icon 2 DIY & Pro Products
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SCALED FOR SHORT NAILS, STYLED FOR MAXIMUM IMPACT

PETITE COLLECTION

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SEEN & CELEBRATED BY

HOT THIS MONTH

PRESS-ON NAILS

CRAFT YOUR DREAM SET WITH ONE OF OUR INCREDIBLE PRESS-ON NAIL PARTNERS

CHRISTMAS

THE PERFECT STOCKING FILLER

JUST DROPPED

PETITE COLLECTION

MĀORI NAIL FOILS | TE AO MĀRAMA PETITE | ASSORTED COLOURSMĀORI NAIL FOILS | TE AO MĀRAMA PETITE | ASSORTED COLOURS
MĀORI NAIL FOILS | TE AO MĀRAMA PETITE | ASSORTED COLOURS Sale price$39.99
COLOUR
MĀORI NAIL FOILS | TE PŌ PETITE | ASSORTED COLOURSMĀORI NAIL FOILS | TE PŌ PETITE | ASSORTED COLOURS
MĀORI NAIL FOILS | TE PŌ PETITE | ASSORTED COLOURS Sale price$39.99
COLOUR
MĀORI NAIL TRANSFER TATTOOS | TE AO MĀRAMA PETITE | BLACK & WHITE
MĀORI NAIL TRANSFER TATTOOS | TE AO MĀRAMA PETITE | BLACK & WHITE Sale price$39.99
COLOUR
MĀORI NAIL TRANSFER TATTOOS | TE PŌ PETITE | BLACK & WHITE
MĀORI NAIL TRANSFER TATTOOS | TE PŌ PETITE | BLACK & WHITE Sale price$39.99
COLOUR
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HANDMADE IN AOTEAROA

All of our products are made to order right here in Auckland, New Zealand.

completely customisable

Customise the size and colour of any of our designs - or create your own from scratch!

diy & salon options

Check out our range of Nail Transfer Tattoos and Professional Nail Foils to find your perfect products.

worldwide shipping

Speedy international delivery and FREE shipping with orders $79+ in NZ or $169+ worldwide.

EXPLORE COLLECTIONS

CHRISTMAS

CHRISTMAS

DESIGNED FOR SHORT & NATURAL NAILS

petite

POUNAMU COLLECTION

POUNAMU

SUMMER FESTIVAL

SUMMER FESTIVAL

MANA MĀORI

MANA MĀORI

ADRIENNE WHITEWOOD

ADRIENNE WHITEWOOD

ISLAND

ISLAND

WEDDING COLLECTION

TIPS OF ELEGANCE

WEDDING COLLECTION

POSITIVE VIBES

BANDANA

BANDANA

LETTERING

LETTERING

TORRES STRAIT ISLANDS

J INDIGENOUS DESIGNS

J INDIGENOUS DESIGNS
CHRISTMAS

CHRISTMAS

DESIGNED FOR SHORT & NATURAL NAILS

petite

POUNAMU COLLECTION

POUNAMU

SUMMER FESTIVAL

SUMMER FESTIVAL

MANA MĀORI

MANA MĀORI

ADRIENNE WHITEWOOD

ADRIENNE WHITEWOOD

ISLAND

ISLAND

WEDDING COLLECTION

TIPS OF ELEGANCE

WEDDING COLLECTION

POSITIVE VIBES

BANDANA

BANDANA

LETTERING

LETTERING

TORRES STRAIT ISLANDS

J INDIGENOUS DESIGNS

J INDIGENOUS DESIGNS