Prim ImproperPrim Improper next level nail art handmade in Aotearoa

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Icon 1 Made in NZ
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TRANSFORM EVERY SET INTO YOUR SIGNATURE OF SELF-EXPRESSION

ART FOR YOUR NAILS. STORIES FOR YOUR SOUL.

START YOUR STORY

SEEN & CELEBRATED BY

From foundations to full qualifications - your pathway to pro-level nails begins here

PRIM IMPROPER NOW OFFERS TRAINING!

THE THEORY OF NAILS
THE THEORY OF NAILS Sale price$99.99
INTRODUCTION TO NAIL TECHNOLOGY
INTRODUCTION TO NAIL TECHNOLOGY Sale price$1,399.99
EXPLORE TRAINING OPTIONS

SMALL IN SCALE. MASSIVE IN MANA.

NEW PETITE COLLECTION

MĀORI NAIL FOILS | TE AO MĀRAMA PETITE | ASSORTED COLOURSMĀORI NAIL FOILS | TE AO MĀRAMA PETITE | ASSORTED COLOURS
MĀORI NAIL FOILS | TE AO MĀRAMA PETITE | ASSORTED COLOURS Sale price$39.99
COLOUR
MĀORI NAIL FOILS | TE PŌ PETITE | ASSORTED COLOURSMĀORI NAIL FOILS | TE PŌ PETITE | ASSORTED COLOURS
MĀORI NAIL FOILS | TE PŌ PETITE | ASSORTED COLOURS Sale price$39.99
COLOUR
MĀORI NAIL TRANSFER TATTOOS | TE AO MĀRAMA PETITE | BLACK & WHITE
MĀORI NAIL TRANSFER TATTOOS | TE AO MĀRAMA PETITE | BLACK & WHITE Sale price$39.99
COLOUR
MĀORI NAIL TRANSFER TATTOOS | TE PŌ PETITE | BLACK & WHITE
MĀORI NAIL TRANSFER TATTOOS | TE PŌ PETITE | BLACK & WHITE Sale price$39.99
COLOUR
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HOT THIS MONTH

CHRISTMAS

PRESS-ON NAILS

CRAFT YOUR DREAM SET WITH ONE OF OUR INCREDIBLE PRESS-ON NAIL PARTNERS

HANDMADE IN AOTEAROA

All of our products are made to order right here in Auckland, New Zealand.

completely customisable

Customise the size and colour of any of our designs - or create your own from scratch!

diy & salon options

Check out our range of Nail Transfer Tattoos and Professional Nail Foils to find your perfect products.

worldwide shipping

Speedy international delivery and FREE shipping with orders $79+ in NZ or $169+ worldwide.

EXPLORE COLLECTIONS

PERFECT FOR SHORTER NAILS

PETITE

POUNAMU COLLECTION

POUNAMU

MANA MĀORI

MANA MĀORI

ADRIENNE WHITEWOOD

ADRIENNE WHITEWOOD

ISLAND

ISLAND

WEDDING COLLECTION

TIPS OF ELEGANCE

WEDDING COLLECTION

POSITIVE VIBES

BANDANA

BANDANA

LETTERING

LETTERING

TORRES STRAIT ISLANDS

J INDIGENOUS DESIGNS

J INDIGENOUS DESIGNS

CHRISTMAS

CHRISTMAS

SUMMER FESTIVAL

SUMMER FESTIVAL