TE MAURI HUNA

DROPPING 5TH JULY 2026

For years, Te Mauri Huna has been one of Prim Improper's best-kept secrets.

It was never part of a collection. It was never available to purchase on the website.

Every now and then, someone would discover it, fall in love with it, and send me a message asking if there was any chance they could get their hands on it.

That's how Te Mauri Huna has existed for years - quietly finding its way to the people who were looking for it.

Until now.

This Matariki, we're finally releasing Te Mauri Huna into the world as a limited-edition drop.

It will only be available until the end of July (or until sold out).

And because our email whānau always get first dibs, you'll receive exclusive 24-hour early access before the collection opens to the public.

If you've had your eye on Te Mauri Huna, or you're discovering it for the first time, now is your chance to make it your own to welcome in te tau hou Māori!